SALES & MARKETING (KNEC)
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Module 1
- Principles and practise of selling
- Principles and practises of marketing
- Economics
- Entrepreneurship (business plan)
- Communication skills
- ICT (theory and practical skills)
Module 2
- Sales management
- Legal aspects in sales and marketing
- Marketing management
- Qualitative methods
- Public relations
Module 3
- International marketing
- Strategic planning in sales and marketing
- Marketing research
- Marketing planning and control
- Principles and practise of managemential aspect of marketing
- Research project