CPA FOUNDATION LEVEL COMMUNICATION SKILLS
MONDAY: 19 August 2024. Afternoon Paper. Time Allowed: 3 hours.
This paper has seven (7) questions. Answer any FIVE questions. ALL questions carry equal marks. Do NOT write anything on this paper.
QUESTION ONE
(a) Highlight FOUR qualities of a well-organised message. (4 marks)
(b) Outline SIX factors to consider when choosing the written channel of communication. (6 marks)
(c) You have been appointed as a communication manager to organise for a talent conference to be held outside your country.
Discuss FIVE reasons why it is important to advertise the event. (10 marks)
(Total: 20 marks)
QUESTION TWO
(a) Highlight FIVE advantages of videoconferencing to an organisation. (5 marks)
(b) Summarise FIVE benefits realised by an organisation for having a clear board meeting agenda. (5 marks)
(c) Describe FIVE ways in which effective internal communication could promote harmony within an organisation.
(10 marks)
(Total: 20 marks)
QUESTION THREE
(a) Highlight FIVE techniques you could use to achieve effective PowerPoint presentation. (5 marks)
(b) Explain FIVE ways in which body language impacts on communication. (5 marks)
(c) Analyse FIVE roles played by the internet in promoting business communication in the 21st century. (10 marks)
(Total: 20 marks)
QUESTION FOUR
(a) State FOUR circumstances under which oral communication could be preferred to written communication.(4 marks)
(b) Explain FOUR communication challenges encountered in a multicultural work environment. (8 marks)
(c) Giving an example in each case, describe FOUR situations in which you could appropriately make use of visual aids. (8 marks)
QUESTION FIVE
(a) Highlight FOUR factors that might be considered when writing a persuasive message. (4 marks)
(b) Summarise SIX qualities of a good business report. (6 marks)
(c) Discuss FIVE principles of ethical communication. (10 marks)
(Total: 20 marks)
QUESTION SIX
(a) Highlight FOUR approaches that a chairman could use to keep a discussion relevant in a meeting. (4 marks)
(b) Analyse FOUR strategies that you could institute to improve on public speaking skills. (8 marks)
(c) Describe FOUR factors that affect decision making in group discussions. (8 marks)
QUESTION SEVEN
(a) Highlight FIVE impacts of social media on communication. (5 marks)
(b) Outline FIVE guidelines followed by a manager in order to give oral instructions effectively. (5 marks)
(c) Summarise FIVE intrapersonal barriers to effective communication. (5 marks)
(d) Explain FIVE benefits that could accrue to an organisation from grapevine communication. (5 marks)
