DIPLOMA IN SALES & MARKETING (KNEC)

SALES & MARKETING (KNEC)

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Module 1

  1. Principles and practise of selling
  2. Principles and practises of marketing
  3. Economics
  4. Entrepreneurship (business plan)
  5. Communication skills
  6. ICT (theory and practical skills)

Module 2

  1. Sales management
  2. Legal aspects in sales and marketing
  3. Marketing management
  4. Qualitative methods
  5. Public relations

Module 3

  1. International marketing
  2. Strategic planning in sales and marketing
  3. Marketing research
  4. Marketing planning and control
  5. Principles and practise of managemential aspect of marketing
  6. Research project



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